So, you want to create a marketing video? You aren’t the only one.
Did you know over 500 million people watch videos daily on Facebook alone? You don’t want to just create a marketing video, you want to create the best marketing video you can (or get someone to help you).
You have no desire to spend hours learning how to make marketing videos. You want to create a marketing video that gets views and results simply and easily to reach more people.
Are you looking for more ways to generate more interest with potential customers? Learn more here about how to create a marketing video.
How to Create a Marketing Video: A Guide for Small Business
When you create a marketing video for your small business, it’s important you connect with your community both visually and with voice.
By creating a marketing video you are making a strategic decision for your small business. Did you know that video accounts for 70%+ of top online searches?
Follow this guide to learn how to create a marketing video for your small business.
1. Outline a Video Script
Before you hit record, outline a video script to set yourself up for success. You may get a second chance to make a first impression, but you still want to do your best. An effective video script will help you get clear and focused for what you want to communicate in your video.
It won’t matter how great your intro maker is for your video if your communication and call to action are unclear.
Your video script should include an intro, highlights of your story (before and after), what problems you solve, what value you provide, speaking to pain points of your clients, building people’s confidence (we did it so can you), and a call to action.
2. Create the Visuals
Once you have the script, you will get an idea of the visuals you want. Do you want behind the scenes? Do you need some outdoor shots? How about snapshots of testimonials? How about animation? Did you include face to face videos of who you are and what you/your brand offer?
Get clear on the visuals you want to create for your video and put them together.
3. Audio Effects
Revisit the objective and goals of the marketing video. Consider the visuals you are creating and the order they are presented in. Once you put them together, think of the audio effects to emphasize the emotion you want to generate with your video for small business.
Do you want an exciting mood or an inspirational mood? Select music to add in that ties to the emotion you want to generate with those that tune in to your video. Have you included voice over on any behind the scenes or any points of value?
4. Video Editing
Think about what tools you are using to create your marketing video. There are tools like Animoto or Splice App that will help you create the videos for your small business easily and effortlessly.
Revisit the objective and goals of the marketing video. Is the final marketing video connecting and communicating the emotion and objectives to people? Did you get feedback? Are there any pieces you want to adjust in your marketing video?
How to Create a Marketing Video
There are basics to make sure you complete with creating a marketing video for your small business. Make sure you outline your script, create your visuals and audio, and review and edit the video when complete.
Before you hit record, make sure you follow this guide to create a marketing video for your small business.
To learn more on how to’s just like this one, visit our blog.