The truth is that at times there are people within a business that make things far too complicated. The indirect approach could justify a certain manager’s job that is lacking skills. Other managers would rather see their staff working hard rather than intelligently. Looking into processes to see what can be automated or eliminated can work wonders for the productivity of staff. Daily meetings to go over individual production is a waste of time if there is a platform that already tracks productivity. The complexity of certain processes might not just irk staff but could lead to customer experience declining. The following are areas to simplify in order to allow your business to thrive.
Sales Should be Based on Data Gathered
Sales processes can be simplified in a huge way utilizing data to identify issues in certain areas. A certain pitch might never work and by using A/B testing it will be easy to gather data on email pitches. The ability to record pitches for training purposes is immensely important. A pitch could be going great until a hiccup at a certain point where the salesperson could tighten up their approach. Even subject lines can be tested against each other with some having much higher open rates than others.
Marketing Should Be Direct
Marketing digitally is more important than ever for companies of all types. An online presence is important due to the fact that most people search for a business on their smartphone or other devices first. A restaurant or store is going to have reviews from previous customers that can be negative or positive. Responding to all of these in a civil manner can help retain customers that would have taken their business elsewhere. Understanding the target demographic for a product or service cannot be undervalued. Marketing directly to this demographic needs to be done in order to maximize ROI. A marketing campaign should never come to an end with the staff wondering whether the campaign was a failure or success.
Products/Services Should be Easy to Use
Convenience is the most important aspect of a product or service in today’s world. Everything from delivery food to groceries bleeds convenience and are growing at incredibly rapid rates. User experience whether it is a product or software needs to be a focus due to consumer empowerment. A simple piece of technology to turn something on or off like tactile switches are something that is simple and easy to use. Ask current customers for feedback and how their experience could be improved. A few small tweaks can make a huge difference so remember you might not need to do an entire overhaul.
Hiring Should Utilize Hiring Software with AI
Increasing the average quality of job applicants that come in for interviews will, in turn, increase the quality of hires made. Identifying the right candidates can be easy at times and others might be more difficult. Allow technology to help as there is hiring software that identifies patterns in quality hires for your organization. A certain skill or recommendation might be the pattern that is seen. Allow technology to handle different portions of the hiring process with automated scheduling of interviews. Technology will simplify the hiring process which is important. The average quality of applicant will directly impact the quality of hire the company makes.
Focus on Success in the Present Rather than Future Success
The process of building a business that prides itself on reliability and customer service is important. Decisions that impact the quality of product/service being provided need to be thought over carefully. Focus on the details in the present to allow the future to set itself up. Planning for the future is still important but it shouldn’t distract management from the current goals. Setting small goals by the month or quarter that build towards larger goals can allow staff and management to stay motivated.
The Company Website/Website Pages Should be Designed with Goals in Mind
The company website is going to be the first impression that many people have of a business. A professional look is imperative combined with ease of use. A doctor’s office wants to set appointments so making it easy through online appointment setting for returning patients. The phone number of the office needs to be at the top of the page in order for patients to set their appointment by phone. An eCommerce website would want a simple checkout process which reduced the time needed to complete a transaction. Pages should be designed with their overall goal in mind rather than generically designing all of the pages in a similar manner.
Keeping processes simple yet efficient will take much of the guesswork out of running a business. Overcomplicating things can lead to drops in production and extra work that does not provide more quality to the customer.